Ivey Scott stepped into the East Tennessee real estate market with a clear goal: to stand out. 
With a new career on the horizon, she wanted a logo and brand that felt fresh, clean, and different from the rest. It wasn't just about selling houses; it was about creating an identity that makes potential clients take notice. Ivey envisioned a brand that was memorable, one that would resonate with her clientele and reflect the natural beauty of Tennessee.​​​​​​​
This branding journey with Ivey Scott Real Estate was a testament to the power of thoughtful design and strategic marketing. Through each element—from the logo to the social media templates, business cards, and door hangers—we crafted a cohesive and distinct brand identity that sets Ivey apart in the competitive real estate market of East Tennessee.
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